An email from British Cycling

Dear cyclists from cheam and mordem
Welsh Cycling Events are delighted to offer you an exclusive 30% discount on entry into tthe Cambrian Coast Sportive 2017 as part of the membership of your cycling club. This discount is valid if you enter before 28th February and becomes 10% thereafter until the month before the event. Please feel free to circulate this email to your members to take advantage of this exclusive offer. Enter here.
The Cambrian Coast Sportive takes place on 16th September 2017 in some of the UK's most spectacular countryside. Starting from Aberdovey and set entirely within the Snowdonia National Park, the routes follow the coast and beaches, climb the mountains, skirt around lakes and descend through forests, making this arguably the most scenic sportive ride in the country.